Client Overview
Amplifon, a global leader in hearing care solutions, recognized the importance of optimizing its digital presence to reach and connect with a broader audience. To enhance its online visibility and attract individuals seeking hearing care services, Amplifon partnered with Loud Days. The collaboration focused on optimizing Google Ads and SEO channels to drive targeted traffic and improve overall digital performance.
Challenge
Amplifon faced challenges in maximizing its digital marketing efforts to effectively reach potential customers in need of hearing care solutions. The company sought to increase brand visibility, generate high-quality leads, and establish itself as a trusted name in the hearing care industry.
Solution
Loud Days developed a comprehensive strategy to address Amplifon’s challenges, combining advanced tactics in Google Ads and SEO to achieve a holistic improvement in digital performance marketing.
Google Ads Optimisation
- Conducted a thorough audit of Amplifon’s existing Google Ads campaigns to identify areas for improvement.
- Utilized advanced keyword research and competitive analysis to identify relevant and high-converting keywords specific to the hearing care industry.
- Restructured ad groups, optimized ad copy, and implemented ad extensions to enhance relevance and improve click-through rates (CTR).
- Applied bid management strategies to maximize return on ad spend (ROAS) and minimize costs.
SEO Enhancement
- Conducted a comprehensive SEO audit to identify technical, on-page, and off-page SEO opportunities.
- Implemented on-page optimisations, including keyword optimisation, meta tag enhancements, and content improvements to align with search engine algorithms.
- Developed and executed a content strategy to enhance the website’s relevance and authority in the hearing care sector.
- Established a robust backlink strategy to strengthen Amplifon’s online presence and credibility.
Execution
Loud Days collaborated closely with Amplifon’s marketing team, ensuring a deep understanding of the company’s goals, target audience, and industry landscape.
Regular reporting and analysis allowed for agile adjustments to both Google Ads and SEO strategies, ensuring continuous improvement in digital marketing performance.
A phased approach to implementation ensured a seamless integration of optimized strategies into Amplifon’s existing marketing framework.
Results
- Achieved a significant increase in click-through rates (CTR) and conversion rates, resulting in a more efficient use of the advertising budget.
- Improved ad relevancy and reduced cost per click (CPC), contributing to a higher return on investment (ROI).
- Improved website rankings for targeted keywords, resulting in increased organic traffic from individuals actively seeking hearing care services.
- Enhanced visibility on search engine results pages (SERPs) for industry-specific queries.
- Strengthened Amplifon’s online authority, establishing the company as a go-to resource for hearing care solutions.