We trusted Servants with our international brand's social media launch.

The Story

The LeapFrog Australia social media launch and ongoing strategy has seen an increase in online and off line sales, the development of an online community, and the achievement of engagement levels that are well above industry and Australian averages.

The strategy and social media schedules developed by Social Media Servants for LeapFrog Australia have now become international standards for the LeapFrog brand and has seen the Australian page become the benchmark that all other provinces rate themselves against.

Since beginning the relationship, LeapFrog has utilised Social Media Servants for the social media launches of two affiliated brands and has integrated the Social Media Servants team into the operations of their internal marketing departments.

How we could help

When a globally recognised brand looks to launch a localised social media presence, a number of key factors must be considered. Not only is it important to create consistency across international platforms but to integrate local brand voice, legalities, and knowledge to get traction.

A strong launch is vital, and Leapfrog Australia not only achieved this objective but has created a fantastic online community and hub for community interaction and customer service.

29,000+ In 24 Months with no advertising spend

Facebook growth

With very minimal advertising spend, the LeapFrog Australia Facebook page has grown dramatically through the implementation of strategy, tactical campaigns, and ongoing community activation.

9% engagement average over a three-year period


LeapFrog Australia holds the number one engagement within the LeapFrog family pages, and within Australia, well surpasses the average Facebook page engagement of 2-3 percent.

#1 in sales for international launches

Global footprint

For the launch of a new product, LeapFrog Australia ranked number one in sales across the globe.

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